Yejin leads commercial due diligence engagements across the firm's Asia coverage. Sixteen years of strategy and diligence experience prior to founding Meridian Crest in 2025. Senior-manager tenure at Bain & Company's Greater China private-equity practice and earlier years at McKinsey & Company. Yejin's engagement profile centers on consumer brands, healthcare-services platforms, and digitally-native businesses with cross-border DACH–Asia ambition. She is the buy-side commercial-diligence partner on most Frankfurt-led DACH outbound auctions reaching Asian acquirers.
How Yejin works
Engagement profile and signature questions.
Yejin leads commercial-diligence engagements from Hong Kong. Her engagement profile is consumer brands and healthcare-services platforms with cross-border ambition, including Greater China sponsors evaluating DACH platforms and DACH-based brands entering Asian markets. Yejin's signature is customer-led research conducted in the language of the customer — often Mandarin or Korean for the Asian customer voice and German or English for the European side. She pairs with Leo on M&A-anchored CDD and with Henrik on financial-diligence-led engagements.
We do not publish client names, deal values, or transaction counts. References available on request, under NDA.
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